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The Ultimate Party Foul

Public Service Campaign

Produced: Matte Black

Most party fouls are pretty dumb, but one has real consequences- underage drinking and driving. Together with Matte Black, I teamed up with the Ad Council for their underage drinking and driving campaign. The premise this project was to be educational while also being fun. The Excuse Generator gives young people ridiculous excuses to get out of riding with a drunk driver, since just plainly saying "no" is sometimes difficult.   

2016